FURNITURE MANUFACTURER
SEO Optimization & Website Redesign
Title: Full-Funnel SEO + Website + Social Media for Industrial Supplier
Industry: Manufacturing
Region: India + Global
Services: Website Dev, SEO, Social Media Marketing, Funnel Strategy
Objective: Build authority, drive B2B inquiries, and dominate niche keywords
The client’s original site lacked clarity and lead-generation flow, so we rebuilt the website and user journey from the ground up. The new structure prioritized B2B buyers with landing pages for categories like “furniture,” “industrial manufacturer,” and “furniture exporter.” We streamlined quote forms, added trust signals, and created downloadable spec sheets that acted as lead magnets. The result was a high-conversion website tailored for procurement teams and factory decision-makers.
We implemented an aggressive SEO strategy to target domestic and international buyers. This included on-page optimization for industrial search terms like “furniture supplier India,” “custom furniture parts,”
Metadata, anchor content, and internal linking were aligned for crawlability and relevance. We also secured backlinks from trade forums, engineering blogs, industrial directories, and content syndication, significantly improving the client’s Google search rankings.
To complement SEO, we launched a B2B-focused social media plan on LinkedIn and Facebook. This included weekly thought leadership posts, industry insights, case highlights, and behind-the-scenes content that built credibility in the eyes of engineers and procurement managers. We ran cold audience reach campaigns and retargeting ads to bring visitors back to the funnel. This elevated not just awareness, but also conversions, with social media contributing directly to inbound leads.
Results
✅ 320% increase in qualified B2B quote requests
✅ Ranked on top 3 on Google for “Furniture parts supplier”
✅ 70+ high-authority backlinks from industrial and trade sites
✅ 2.7x increase in email subscribers via funnel lead magnet